Twitter has updated its game by launching a new Professional Accounts option with a new analytics display, providing an updated review of your overall account performance.
As explained by Twitter:
“Our new dashboard gives pros around the globe the ability to track performance, discover product offerings, and tap into additional resources.”
All these statistics were obtainable before also within the Twitter Analytics Tool. Still, the advancement is that this new display is more of a restructure- though it could also give opportunities for Twitter to introduce new display developments and data insights. It becomes effortless to see the data of your overall performance on a single screen. However, you can access your other Professional Account choices and tools directly from the insights dashboard.
So, it’s not a huge advantage, but it can be beneficial for startups during their initial growth phase. Also, Twitter’s been continuously working on adding more Business tools over the last year to be one of the best sources of marketing tools for businesses. And, ofcourse, it allows its users to express their thoughts and opinions through hashtags.
To check this new update – In the desktop version of the app, Go to the updated ‘Professional Home’, click on the ‘More’ button at the bottom of the right-hand side menu, and then select ‘Professional Home’.
