When a web admin sees an unexpected dip in their SEO ranks and realises that all of their hard work has been wasted, this is the greatest nightmare that they can have. To what category do you belong? Now, take a few slow, deep breaths! You are not the only one experiencing this.
Every website has seen a dip in ranks or will do so in the future. Although there is no way to prevent it completely, there are steps you may take to lessen the severity of its effects. There are several possible explanations for why one’s rating might fall.
The following are three reasons that might cause your site’s rankings to suffer:
Stuffing keywords
You need to use the term as many times as possible to rank at the top of the search results page, which appears to have been the case for a long time.
That is no longer effective, and it might result in severe fines. As algorithms develop, they can detect when a website uses this tactic to gain an advantage.
The purchase of backlinks
One of the best instances of black hat SEO was offered by WordStream. One way Google adjusts its algorithms is to locate the most genuine and organic sites and ensure that the pages it crawls are within those bounds.
We highly advise against using this sort of strategy since buying backlinks may result in a Google penalty.
Having Content, That’s Already Been Published.
When it is discovered that your website contains items that are copied over and again, not only will Google find it suspect, but the people who visit your website will also think less of you. You will give people the idea that you are not serious about the stuff you put out and that you are not too interested in the specifics of the situation.
Bottom Line
Don’t get caught in these frequent SEO pitfalls, which might hurt your chances of achieving better positions in search engine results pages (SERPs). More significantly, if you steer clear of these common blunders, you’ll boost your click-through rate and the overall satisfaction of your site’s users. This will result in a positive feedback loop of connections from trustworthy and well-known websites, clients, and future success.
