The future’s time has arrived. This year has seen a total video revolution in marketing. According to statistics, 60% of businesses currently use video content marketing. In their opinion, video marketing is essential to their entire strategy, according to 80% of organisations. We won’t have to wait long for the video to reach current standards since it is evolving swiftly. This trend is driven by the 83% of businesses that feel that video marketing gives them a significant return on investment.
Video marketing is, without a doubt, one of the newest weapons in your arsenal for promoting. You could still be undecided. Does it make sense to consider using videos to market your business? Do you have the resources to create and use video content for marketing? The short answer is: Of course, it’s worthwhile. Not only because it’s common but also because one of the most flexible and effective digital marketing techniques out there is video. Here are eight justifications for beginning video marketing right now.
Reasons You Need to Use Video Marketing
Videos Return on Investment is High (ROI)
Although they may not be the easiest or least costly material to produce, videos can provide a significant return on investment. But thanks to technology improvements, creating movies is now a lot easier thanks to programmes like Promo Video Maker. Videos often capture the audience’s attention more because of their interactive nature. This results in a high ROI for videos. A survey found that 89% of marketers believe videos provide a respectable return on investment.
People Choose to Watch Videos Rather Than Read
The written word will always have its place, but because watching videos is simpler than reading any form of writing, most people prefer them. According to the same poll, almost 60% of individuals say they prefer viewing videos to learning about a product, compared to 15% who prefer reading. Because it is simpler, most consumers would rather watch a “how-to” video than read an instruction booklet. Additionally, you may simply interest your audience with a video’s images and audio. It’s also possible to provide them with information quickly.
Encourages Organic Online Traffic
Businesses may benefit from using video content to boost organic site traffic. By itself, short, simple, and compelling video content created by video producers attract users to your website. A consumer will search up the URL to your website after seeing a product they like and visit there to make the purchase. Videos function as a traffic-generating tool for your website.
Increases the credibility of your company
Your company’s marketability grows as more and more people see your corporate film. Your customers will recommend the film on other social media platforms, and your business will get a “trust badge” to set itself apart from competitors.
Conclusion
The trends of using video in marketing and advertising will continue. Since video-based information is now widely accessible, target audiences may be drawn to advertising materials when you use them to appeal to their emotions. When shared often, a single movie may gain enormous popularity online and bring in large revenues for you. Videos may be produced for very little money, allowing you to keep them inside your budget.
