About Charlies Foods
Charlie’s Fine Food is a family-owned Australian brand that deals with sweet and savory treats.
Requirements
Because they provide a particularly specialized product, the company sought to increase internet visibility and brand recognition among Sydney residents. The main objective of their advertising campaigns was to grab the attention of their target market and subsequently boost their sales in supermarkets.
Approach
We created a campaign for Charles Fine Food that was intended to connect with people on Facebook and Instagram at every stage of the customer journey. The humorous ad creative featured animated videos and images with strong calls to action that were festive and colorful.
The campaign made use of a diverse range of advertising techniques, including dynamic ads, poll ads, and branded content. We used automatic placements to reach people across Facebook apps and services and broadly targeted the ads to Australian residents ages 18 to 54.
