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ClientReformaIndustryB2B/B2CServiceBrand Logo, Brand Identity Design, Visiting Card, StationaryShare

About Reforma

An award-winning social venture that creates environmentally friendly stationery and packaging for businesses using 100% landfill garbage.

Requirements

Their aim was to inculcate the feeling of being environment friendly in the customer’s mind as soon as someone views their brand logo or any other aspect. At its core, branding should also emphasize their approachable demeanor, which has enabled exceptional customer service.

Approach

The company’s creators wanted a logo that would allow customers to quickly comprehend what the brand stands for while also incorporating the letter “R” into the design.

We started outlining some concepts and showed the client a few of them. The logo was finalised after a few revisions. The logo’s arrow-shaped element denotes RECYCLING, which is what they do, and also has a ‘R’-like structure. The logo is stylish and contemporary, and both of the client’s needs were effectively fulfilled.

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