Social media allows your company to connect and engage with your target audience on an individual level. This method is an undeviating driver for business, as 74% of people depend on social media platforms to lead their buying decisions.
So, let’s just quickly jump onto the best social media strategies which are responsible for driving customer engagement to your business:
1. Identify your target audience:
First, you must recognize your target audience by creating strong buyer personas. You can do this by analyzing your target audience, conducting surveys, talking to your teammates and interviewing your customers. The more you know your customers, the more your promotional strategy will enhance. So, you should identify the statistics including their occupation, age group, interests, location and more.
2. Create engaging content and Post consistently:
To expand your customer engagement, you must produce valuable content and post it regularly. Also, creating fresh content is easy when you have buyer personas.
3. Interact with your customers:
It is all about social hearing. You need to focus more on what your customers are talking about and then think of the ideas on how your company brand could come up to these conversations meaningfully. Acknowledging and engaging with your customers regularly is essential because fast communication influences the most. It displays that you care about their thoughts and opinions.
4. Go Live:
Social media attributes help you to create creative and attractive content. Taking Instagram into consideration, it alone has incredible ways to catch the eyes of your customers through IGTV, Lives, reels and stories. You can make announcements of new updates and releases. Video content has been taking over conventional image and content posts lately. Recent studies have shown that video content produces more than 1200% shares compared to texts and images. With this massive change, it is not easy to pass over – so you need to implement this strategy to level up your marketing game.
Your Takeaway:
While social media has become a keystone of marketing, the pandemic has immensely increased the utility among customers, which makes it even more essential for businesses to dedicate time and assets to their social media. By generating an excellent social media presence, you can gain a new customer base for your business.
