Today, cloud kitchens are one of the fastest-growing divisions in the foodservice business. The worldwide cloud kitchen market is predicted to reach USD 2.63 billion by 2026, at a CAGR of 17.2%, according to research.
A cloud kitchen company assures quick development and has a smaller footprint than a typical restaurant, from business setup through storage and developing a strong delivery framework. Even while beginning a cloud kitchen company is quite simple, like with any other restaurant business, there is a chance that sales may fall short of your goals.
As a result, in addition to following the appropriate operational procedures in establishing a cloud kitchen company, operators must use digital marketing for cloud kitchens to enhance total sales and retain consumers.
What Attracted People to Cloud Kitchens?
Although the notion of cloud kitchens is not new, the pandemic, technological advancements, and the growth in online meal delivery have reignited interest in this sort of food company.
You may open your cloud kitchen in an area outside of your target city wherein renting places is quite reasonable.
The benefits of operating a cloud kitchen include no service personnel expenses, access to customer data, real-time adaptation, reduced leasing costs, and superior efficiency than a regular restaurant.
Because the cloud kitchen is not a typical restaurant where we can put up hoardings or posters to attract people, digital marketing is essential. For long-term growth-oriented outcomes, a digital marketing professional should be recruited or on a project basis to undertake successful digital marketing for cloud kitchens.
In this article, we will examine the use of digital marketing for cloud kitchens that may benefit you whether you are starting one or currently have one.
1. Enhance your online ordering system.
The majority of orders in a cloud kitchen company are placed via the website/mobile app. As a result, leveraging digital marketing for cloud kitchen to enhance your average order value on these channels is critical.
It is critical to invest in a strong website and/or mobile app in order to attract more clients and increase total income. Excellent aesthetics, a rapid loading time, a clear and succinct menu, and mobile device compatibility are all important factors to consider.
Your online ordering system provides prospective clients with a general impression of your business. That is why it is critical to provide enticing graphics of your food as well as a simple menu that is clickable and brings in more clients.
Include elements like ‘Order Now’ or ‘Sign up for Special Offer’ to encourage consumers to submit purchases.
Here’s a restaurant mobile app designed by us:
2. Email Marketing
Email is one of the few digital marketing platforms that allows you to interact with clients by providing customised content. You may utilise digital marketing for cloud kitchens to expand your consumer base and turn them into brand promoters.
If your website or app includes an online meal ordering platform, collecting consumer email addresses will be much simpler. Another strategy to obtain email addresses is to launch customer loyalty programmes, hold competitions, and promote yourself on social media.
You may send targeted offers, promotions, referral programmes, newsletters, and even thank-you emails to your consumers. Platforms such as Mailchimp, MailerLite, Sender, and Campaign Monitor may be used to create email campaigns.
3. Keep your Search On Google My Business
We are all aware of how Google may help your firm improve its online visibility. Let us not argue that everyone utilises Google to find anything in their immediate surroundings. So, it is crucial to make use of digital marketing for cloud kitchens.
Making oneself visible online with Google My Business may also have a significant influence. You may put all of the information about your cloud kitchen firm, such as opening and closing hours, location, contact information, and so on.
You may also incorporate keywords in your company’s about section to give yourself more opportunities to speak about it.
4. Reward Loyal customers
Customer retention, as well as gaining new clients, is critical for the long-term success of the cloud kitchen company. Rewarding your loyal clients with customer loyalty programmes that promote repeat business and enhance total income is an excellent approach to digital marketing for cloud kitchens.
Loyalty programmes offer an extra incentive to your consumers when they place an order and keep your brand top-of-mind memory by delivering automated reminders.
Create a superb loyalty programme to reward your loyal consumers and improve their online shopping experience with each purchase they make. This will dramatically improve consumer engagement.
5. Maintain an SEO-Friendly Website
If you want to improve online food ordering traffic, having an SEO-friendly website may assist in digital marketing for cloud kitchens.
To rank in search engines, make sure your food ordering website has crucial SEO features in place such as a title, meta tags, user-friendly URL structure, sitemaps, 301 redirects, image alt tags, and duplicate content management.
If feasible, build a blog that will enable you to publish quality articles on the topic. Share your recipes, nutritional value, new cuisines, and so forth. A blog will also help you to target relevant keywords and increase traffic to your website.
Make certain that you have an appropriate Call to Action Button that leads the customer to your site, increasing online orders.
6. Video is the content marketing medium of the future
Video marketing will set the trend in the next few years, as consumers now prefer video over photos. According to Buffer, 81% of companies choose Facebook video marketing.
People no longer produce standard business explanation videos; now is the moment to describe your company through creative storytelling with a combined mixture of emotions and imagination. Make use of digital marketing for cloud kitchens! Upload short, compelling videos on social media that are either hilarious, instructive, or emotive.
Use movies to convey your message to the public, such as the precautions you are doing during Covid19, or actions taken to ensure secure online food delivery.
7. PPC for Cloud Kitchen
The most essential digital marketing technique for cloud kitchen owners is pay-per-click advertising.
PPC ads are a sort of advertising in which the ad publisher gets compensated each time a user clicks on one of your advertisements in a search engine or on social media. It is one of the most common and successful methods of obtaining high-quality leads.
8. Communication on WhatsApp Is Crucial
WhatsApp communication with your target audience is important for your brand. Create a WhatsApp business account and update all of the information, such as timings, website links, location, and contact information.
It is critical to publicise the bargains since they lure customers and may help you acquire more direct orders than online aggregators.
To boost brand retention, you may also upload Instagram content like reels, videos, static posts, and offers on your WhatsApp stories.
9. Analysis of Competitors
Are you aware that your competitors can assist you in establishing your cloud kitchen marketing strategy?
Analyzing rivals in your same and comparable areas may provide you with information about their social media activity, content strategy, SEO performance, ad campaigns, offline presence, and other aspects.
Competitors may bid on your branded search queries to get their adverts at the top of Google search results. Furthermore, others may devise cunning methods to ruin your brand’s image by posting bogus bad news and reviews on web sites.
As a result, you must use digital marketing for cloud kitchens, keep an eye on your competitors and take appropriate action.
10. Market Through Aggregator Platforms
One of the finest channels for advertising your cloud kitchen company is online food aggregator markets. Integrate with online delivery platforms to reach clients searching for home delivery services.
Because food aggregator services like Zomato, Swiggy, Foodpanda, and others are popular with a wide audience, digital marketing for cloud kitchens on these platforms is crucial.
Despite the fact that aggregator-based platforms charge a greater proportion of income each order, delivery-only restaurants may greatly profit from advertising their brand on these platforms. It is advised that freshly formed companies offer their services on aggregator portals in order to get greater exposure and acquire more clients.
11. Utilize The Power of Social Media
It is essential to have digital marketing for cloud kitchens in order to drive sales and increase consumer involvement.
Mark your company’s presence on all key social media networks, such as Facebook, Instagram, Twitter, and Pinterest, to expand your brand’s reach. To entice new consumers, use sponsored marketing campaigns.
Post photos and videos of meal preparation and packing for delivery. Similarly, you may describe the safety and hygiene practises that your cloud kitchen employs to guarantee safe and sanitary doorstep delivery. Such promotional concepts would also acquire the confidence of customers and have a great influence on them.
Because the whole cloud kitchen company operates remotely, it is critical to communicate with current clients online and perform marketing efforts in order to increase awareness and attract new consumers.
12. Participate in Influencer Marketing
Today, tapping into an influencer’s following is an efficient strategy to generate word-of-mouth advertising. According to studies, 89% of marketers favour influencer marketing since the ROI is equivalent to, if not greater than, that of other marketing channels.
Finding an influencer, on the other hand, is another matter. It may be tempting to contact high-profile celebrities, but not all of them will be interested in your sector, and some may want exorbitant fees.
You may instead seek micro-influencers, who have between 2,000 and 10,000 followers. They tend to target a certain demographic and are more inclined to collaborate with new or smaller businesses.
In a nutshell
We hope that our suggestions will assist you in leveraging digital marketing for cloud kitchens and developing your own marketing plan that meets your budget and company needs.
To establish a successful plan, you must test and measure your campaigns.
You may employ an in-house team, a freelancer, or an agency to manage the project depending on its size, cost, and duration.
We’ve noticed that most entrepreneurs in the cloud kitchen business aren’t well-versed in cloud kitchen marketing. Let us tell you, if you want to play the game long term, you should not simply concentrate on one agency, but rather be aware of what is occurring and what is now going on.
There are a variety of different tactics available, but these are an excellent place to start. If there is enough interest in this topic, we would want to produce an article on cloud kitchen marketing ideas in the future.
Best wishes on your cloud kitchen!
