Education technology, or edtech, is a vast and fast-expanding sector. The worldwide edtech industry was worth $89.49 billion in 2020 and is expected to increase at a compound annual growth rate of 19.9% between 2021 and 2028.
External forces such as the COVID epidemic fueled an already thriving market for integrating technology into the classroom. The upside to Edtech businesses is that educational institutions are lowering entrance barriers, but this also means that competition is increasing.
As more institutions turn to technology to provide education, the EdTech industry is one of the fastest growing. EdTech enterprises have grown as a result of increased access to technology, customized goods, and flexible learning platforms.
Digital marketing strategy for EdTech is an important approach for EdTech firms since it helps to improve brand visibility, recognition, and traffic to websites.
Marketers may use digital marketing strategy for EdTech to mix compelling content with new technology to deliver it to the appropriate audience at the right time. In comparison to conventional marketing initiatives, digital marketing platforms have endless alternatives.
The amount of preparation and logistics that goes into Edtech firms’ digital marketing strategy for EdTech is cost-effective and efficient.
Let us look at some of the advantages of digital marketing strategy for EdTech companies:
- Digital marketing provides a far more comprehensive approach to brand exposure to its target demographic.
- Marketing services online allows for seamless chances and an equal playing field with other educational systems.
- Investing in digital marketing efforts is less expensive than conventional marketing tactics.
- Data-driven marketing solutions aid in providing users with a customized marketing strategy.
- Ensured excellent conversion rates and monitored advertising success.
Digital Marketing Strategy For EdTech that companies could use to advertise in order to generate leads and meet their marketing goals:
1. Email marketing
One of your EdTech digital marketing strategy’s most crucial tactics is frequently cited as email marketing. Email marketing campaigns are one of the most
cost-effective ways for EdTech businesses to promote themselves. It provides the greatest return on investment (ROI), which is about 40 times more than other digital marketing tactics.
Personalizing emails for your clients’ interests and concerns will result in increased engagement and response rates. Email service providers (ESPs) can assist you in automating email marketing campaigns, managing email production and delivery, segmenting lists, and creating lead forms. They also provide detailed statistics on email marketing performance.
Email marketing is a strategy that may be used prior to the debut of your product or organization.
2. Content Marketing
With so much information at your fingertips, the marketing world has been shaken to its core. If you want your content marketing for your EdTech product to work, you should try to give your target audience high-quality information. If you want to offer a product based on project-based learning activities, publish case studies and blogs that demonstrate how to integrate PBL into different disciplines.
Focus on well-researched, well-documented bits of information that will always be useful to both teachers and students. Good content can help you rank higher in search engines and get a spot in publications where you will gain more exposure. Keep your attention on the specific area of interest to build momentum and keep your specialty relevant.
3. Design a Good User Interface for Your Website
Any excellent SEO strategy begins with the creation of a website. Your website will stand out from the rest because of its unique style and layout. You might have an edge over the competition if you offer product samples, chat with students one-on-one, and make course suggestions based on their age.
To design a decent user interface for your website, you must guarantee that people But you can easily get help with internet marketing from the different thought leaders on your team. But you can easily get help with internet marketing from the different thought leaders on your team.
The majority of EdTech teams have many years of combined expertise. As a result, launching a podcast might be an excellent approach to monetizing it while also sharing some unique thoughts with others.
When done right, it can help you build a group of engaged listeners who might become brand advocates. This is the most effective type of marketing available!
A podcast may also be a great way to network. When you have hundreds of top-tier influencers on your podcast, you can cross-promote to their audiences and boost your marketing. Aside from increasing SEO, it may supplement your total content marketing efforts.
While several EdTech entrepreneurs, such as Byju Raveendran, Divya Gokulnath, and Gaurav Munjal, have been on many podcasts, no brand seems to have its own as of today. This is easy for many people in charge of marketing for EdTech who
want to increase audience engagement and loyalty.
4. Search Engine Optimization
The proper optimization of your website for search engines will help you obtain more traffic by helping it rank for different keywords connected to your company. Most
importantly, you can get this traffic for free, and it will be of a higher quality, which will lead to more sales.
So, in order to make your official website search engine friendly, you must address a variety of concerns on your website. Different on-page, off-page, and technical SEO elements should be looked at in a full SEO audit. Later, all potential difficulties should be fixed.
Remember that this is a natural way to get people to visit your sites, so you don’t have to pay for advertising and you may get visitors for free as long as your sites rank well in search engine results.
5. Pay Per Click Advertising
Pay-per-click (PPC) advertising is a sort of advertising in which you, the advertiser, may make bids on high-ranking keywords for your site or company in order to get a better position in the sponsored links area that shows at the top of the search result.
If your website isn’t generating enough leads on its own, you might consider using pay per click. There are several PPC advertising organizations, with Google
AdWords being the most well-known. When planning your PPC advertising and digital marketing strategy, keep your brand’s target demographic in mind, as well as the time and position of your ad placement.
There are certain benefits to employing PPC advertising for your EdTech firm. For starters, they are simple to monitor. You may use Google Analytics to see how your ad is doing in real time and what adjustments you should make to improve it.
Second, because most platforms allow advertising during the day, you may get a lot of exposure quickly and easily. Third, it may make it simple to contact your target audience. Finally, it is an excellent tool for novice EdTech participants.
6. Content marketing
Content marketing is a way to get people interested in your products by making online content like blogs, videos, podcasts, and so on. It will make your items more familiar to customers. A key part of digital marketing strategy for fashion brands is making new blog posts and videos on a regular basis.
You should create blogs on new fashion trends, diverse style guidelines, cultural and ethnic clothes of other groups, and so on, for an online apparel business. The goal of your digital marketing strategy for apparel industry is to create a connection and a strong digital presence for your clothing company.
Your brand will have a strong presence among new customers if you blog, and it will also help your website reach more people and rank higher in search engines.
7. Chatbot Marketing
When compared to conventional popups or online forms, chatbots are the ideal approach to connecting with website visitors and quickly capturing their contact information. They also help in delivering information to visitors based on their responses to pre-defined questions, resulting in individualized answers and a positive user experience for visitors.
For example, in Class Plus, an edtech business uses a chatbot that pre-qualifies the visitor by asking pre-framed questions to determine if the visitor is a parent, student, or other, and then proposes items based on their responses to the particular questions.
8. Video marketing
Video is a versatile and interesting content type that not only catches attention but is also simple to publish across several platforms. If you want to take your marketing to the next level, you should consider video marketing.
Video traffic accounts for 69% of all Internet traffic globally. If you have an online classroom and meeting platform, you may demonstrate how students and instructors use it. You may also advertise and display video testimonials on your website.
However, you must exercise caution when deciding whether to use YouTube or a private video hosting site.
Even though there are 2 billion logged-in YouTube users every month, marketing videos are often cut off at the beginning and middle by other ads. While specialized video solutions like Wistia are generally expensive, they provide more insight into user activity, can link with your ESP, and can even feature lead generation gates.
9. Testimonials:
People trust testimonial films more than a fantastic marketing video for your company. Not only can video reviews be shared, but so can written reviews. So start collecting all the testimonials from your clients and putting them on your website, social media accounts, and other places. Even putting testimonials on the landing pages of your ad campaigns could be used as proof of your work.
Lido Learning does this right by putting testimonials from students’ parents on their website and making them stand out. So, every parent who goes to their website can just trust them, check the other information, or set up a demo to buy their tuition packages for their kids.
Testimonials:
People trust testimonial films more than a fantastic marketing video for your company. Not only can video reviews be shared, but so can written reviews. So start collecting all the testimonials from your clients and putting them on your website, social media accounts, and other places. Even putting testimonials on the landing pages of your ad campaigns could be used as proof of your work.
Lido Learning does this right by putting testimonials from students’ parents on their website and making them stand out. So, every parent who goes to their website can just trust them, check the other information, or set up a demo to buy their tuition packages for their kids.
10. Social Media Marketing:
Social media marketing is an excellent approach to spreading the word about your goods and services. Almost everyone, even educational institutions, is now on at least one social media network, whether it’s Instagram, Facebook, Twitter, or LinkedIn.
When deciding which marketing strategy to use for which social media site, you must exercise caution as an Edtech company. This is due to the fact that the demographics of each platform vary, requiring you to create various types of content to be relevant to the target audience.
You may use social media to market your company in a variety of ways. Visually appealing videos may help to pique the viewer’s interest and curiosity. You may also encourage current users to contribute blogs or stories about their experiences with your product and tag you in them.
This will help your product gain popularity among its users. People can also find out about your latest deals and free trials through social networking. You could also hold contests and raffles to attract new customers.
Wrapping Up
Today, the Edtech sector is one of the most essential businesses for assisting children’s growth and development. Edtech firms should seek out creative and new technologies that complement existing teaching techniques and serve a broader spectrum of students. It is also critical that educators, students, and policymakers be aware of the EdTech products and services that you provide.
These ten digital marketing strategies will help you advertise your EdTech company online. Depending on how much money you have, you can use your digital marketing strategy every day, every week, every two weeks, or every month.
A strong digital marketing plan will increase the number of visitors, interactions, and sales on your website and on social media. Finally, remember that the customer is king and strive to develop strong, long-term relationships with parents, instructors, and students alike.
