Frequently Asked Questions
Where do I start with Digital Marketing?
What are typical digital marketing channels?
With technology advances, the rise and fall of technology companies and a rapidly changing landscape there is no definitive list. However the following are a suitable summary of the most common digital marketing channels and services that we offer;
- PAY PER CLICK ADVERTISING (PPC)
- SEARCH ENGINE OPTIMIZATION (SEO)
- EMAIL MARKETING – EMAIL DESIGN AND BUILD SERVICES
- SOCIAL MEDIA MARKETING
- WEB DESIGN
- WEB DEVELOPMENT
- CONVERSION RATE OPTIMISATION (CRO)
- DISPLAY ADVERTISING (BANNERS)
How do I know if internet marketing will work for me?
What kind of marketing efforts do you specialize in?
Not all marketing agencies handle all kinds of marketing. Therefore, you’ll want to list the services that you provide for your audience here. You can link to service pages, too, and talk about how you can help them create a custom solution that suits their needs. There are a lot of different topics you can cover here, but it’s about being transparent and providing people with as much information as possible about what you can do for them. The transparency is almost as important as the actual details for the modern consumer.
Do you have a portfolio or samples of your past campaigns or client work?
Marketing is a field where people often want to see proof of results. Fortunately, you’ve probably done lots of work in the past that you can show off to help them see what you’re capable of. You can link to your portfolio page here, or even provide links to some of the businesses and brands you’ve helped in the past. Showcase as much as you can so that you can give people an idea of what you can do for them.
You can talk about your experience all day long, but there are some instances where you just need to show people the deliverables and let them see what you can do, rather than just hear about it. The more you offer, the more they will be able to see what you can do.
How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want you to handle it all for them and just let them know when it’s done. Therefore, you’ll want to advise as to how you usually handle your projects, including how much involvement you want from the client. If you leave it up to the client, explain that here. If you need the client at certain phases, but the selling point is that you handle it all for them, this is also the place to explain that because it will show people that you have their best intentions in mind.
How do you measure the results of your marketing efforts?
Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. Therefore, your clients are going to want to know how you do that. Be transparent and explain as much as you can here about how you monitor your marketing campaigns and provide results for people. This will give them valuable insight while also allowing them to build trust in your agency’s ability to handle their marketing needs.