AI-enabled chatbots are becoming more popular for automating repetitive tasks across a variety of industries. By 2025, the global chatbot market is predicted to be worth USD 1.25 billion, increasing at a CAGR of 24.3%.
Marketers must keep up with the growing usage of chatbot technology as it impacts marketing strategies. With dynamic conversational capabilities, chatbots for marketing is becoming an exceptionally useful marketing tool for companies to boost customer engagement and qualify leads.
What exactly is chatbot marketing?
Chatbot marketing is the process of advertising your goods or services via targeted messaging in order to raise brand awareness, increase consumer engagement, or automate lead generation operations.
Advantages of Conversational Marketing
A well-planned chatbot marketing campaign can help you engage prospects who are browsing your website or social media and convert them to marketing qualified leads (MQLs) or sales qualified leads (SQLs) at scale. And, by using conversational bots, you can meet all of your digital marketing goals without growing your workforce.
Following are several chatbot business benefits to explore, while adopting artificial intelligence for marketing:
- Boost lead generation – When your sales crew is busy or unavailable, you can count on a lead generation chatbot to rapidly answer sales queries and filter potential customers by asking questions.
- Increase customer engagement – Using an AI bot helps you to interact with a broader targeted audience and consistently increase engagement.
- Save time and money – Bots are a one-time investment that can be accessible 24×7, enabling you to engage customers with real-time replies and effectively grow your marketing discussions with minimal resources.
- Provide quicker replies – Using a bot may help you provide immediate responses to users, address questions more quickly, and provide a great user experience, all of which boosts your brand’s credibility.
- Gather data for analysis – A chatbot template for marketing can assist in acquiring data from customers and gaining useful insights into the preferences and needs of your target audience, resulting in enhanced communication results with your marketing.
5 Proven Strategies for Using Chatbots in Conversational Marketing
Businesses that successfully interact with their customers can boost client spending by 20% to 40%. Incorporating AI-powered conversational chatbots into your marketing campaigns facilitates the smooth movement of your customers through the sales funnel.
Here are a few ways in which chatbots can complement your marketing strategy.
1. Automate a part of the marketing process
Marketing needs time and effort since there are so many different things to perform to communicate with clients.
Typically, it is difficult for companies to get the work and resources required to make their marketing successful.
In this approach, conversational bots may be highly useful since they make marketing simpler and more efficient by automating procedures.
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2. Auto qualify and lead generation
Lead qualification is a crucial component of the lead generation process. Sales people are often responsible for qualifying leads. Businesses may use chatbots to automate lead qualification procedures, which can generate a significant number of leads.
Chatbots ask visitors and customers relevant prequalifying questions. They may quickly make decisions by picking the most relevant alternative. Customers can find it more interesting to enter their contact details rather than filling out forms.
3. Schedule meetings
Appointment scheduling is a very time-consuming activity when it comes to sales and lead generation. Chatbots excel at time management and scheduling meetings. You can use bots to plan, change, and cancel meetings, as well as see your calendar.
Having an AI-enabled personal assistant bot can automatically generate more leads and schedule appointments and meetings.
4. Provide order tracking and shipping information
The last thing clients want to do after placing an order is wait. And their degree of frustration increases when they are unable to get updates, alerts, or the order’s status.
If you are willing to automate the whole process of order tracking for products, you can simply prevent this kind of situation. In reality, logistics companies are deploying AI-powered bots to boost productivity across the entire logistical value chain.
You can also use conversational chatbots to significantly enhance customer engagement.
5. Expand your brand reach
On social media messaging platforms, chatbots have the opportunity to reach a larger audience. They can expand your brand’s client base by targeting new demographics.
Multiple messaging applications can be combined with bots, making you more accessible to assist your clients. It gives you more chances to improve revenue. With chatbots, you can capture your audience’s attention and learn from the interaction, enabling it to convey relevant product and service information.
Therefore, it is possible to upsell and cross-sell in a personalized, engaging, and conversational manner.
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Conclusion on chatbots for marketing
To sum up, conversational chatbots have a significant impact on the entire company, particularly marketing. When chatbots are used for a wide range of business operations, marketing strategies improve dramatically. Therefore, by personalizing the responses, brand loyalty can be achieved.
Different businesses have different marketing objectives, such as lead generation or customer engagement. Consequently, setting a defined purpose facilitates the development of powerful chatbots to expand your marketing strategy.
