Interior design has always been a highly regarded profession. For decades, interior design companies have thrived on recommendations. But how far can your small business actually grow via word-of-mouth?
You might, for example, change the way you market and reach customers you never thought you would. For example, the year 2020 effectively kicked off the digital age. Everyone in 2023 relies on social media, emails, and blog postings for information and recommendations on things they wish to purchase.
Interior designers may benefit greatly from digital marketing. To attract customers, you can create short videos or presentations and post them. Some of them may not be prospective customers looking for you. However, after they see your design ideas, they may realize that they need a makeover from the greatest interior design agency in the market.
It’s ideal if we go through a few digital marketing strategies in depth so you can increase the reach of your interior design company. Let’s take a look at the top 10 marketing techniques for using digital marketing in interior design:
1. Create a User-Friendly Website
The internet has become the major source of information for people in today’s digital age of information and technology. A website is the first place where a possible client and a seller meet.
Like any other business, an interior design company needs a website that works well and gives information about the brand, its products and services, customer reviews, and how to get in touch. The website should be functional to accept orders and begin e-commerce transactions in more complex settings.
A website, like a physical store, gives potential customers the first impression of your work and performance. As a result, make sure your website is completely functional, appealing, informative, user-friendly, mobile-responsive, and has plenty of images of your best design work and other services.
2. Optimize your Google My Business (Maps) profile
Google My Business is one of the best ways to get people in your area to know about your interior design business. This platform is a vast collection of companies that maintain profiles with customer-relevant information. What you do on your Google My Business profile influences how your business appears in Google search results and on Google Maps.
How does Google My Business fit into your interior design marketing strategy? It’s one of the best ways to find local customers for interior design projects. That’s because, as you know, customers nowadays look for services online. It normally begins with a Google search, and your Google My Business profile is an excellent method to show up in organic and Maps results for such a search.
Approximately 5% of Google My Business listing views result in a phone call, a direction request, or a website visit. While this may not seem like much, consider that over 50% of companies get more than 1,000 Google My Business views every month. That could easily be converted into 50 or more leads every month.
Here’s a blog that will teach you how to create and set-up a listing for your interior design/architecture studio on Google My Business: https://cutt.ly/K3yYlhw
3. Showcase your social media accounts as business landing page
Social selling is becoming more popular. To get started, make use of all the available social networks.
Choose a name for your brand studio and follow it on all social media sites, like Facebook, Instagram, YouTube, Twitter, and TikTok. You do not have to use all of the accounts to plan your communication strategy; nevertheless, you can secure your username in case you decide to use the platform again in the future. As a strategy, put all of your contact info on your social media profiles, website, email, studio address, and phone number. This way, even if you’re not active on that particular social networking platform, if a customer contacts you, they’ll know exactly how to reach you.
Instagram, for example, can be both a place to show off your work and a simplified version of your website. That content could bring you new clients and boost your reputation as an expert in design. Use social media as a business card and for what works best for you.
Checkout a blog to know how you can create a social media landing page that wins customers (with examples): https://cutt.ly/P3yYSNk
4. Pinterest
Pinterest is a great place to publish images and visual content for your interior design company.
Pinterest uses multiple filters to segregate content into different categories. This helps the audience discover content that is relevant to their needs.
Post under the categories “home décor,” “interior design,” and “interior decorators” to allow potential customers to find you.
People often look for such keywords, and on platforms such as Pinterest, they seek photographs and visual content.
5. Build a valuable LinkedIn Network
Your LinkedIn network is a wonderful resource for connecting with industry professionals and influencers. These people may not only help you as contacts, but they also have a huge following within your target audience.
You could make a digital marketing plan for your interior design business and send it to the people you know on LinkedIn. They will then forward it to their network.
LinkedIn influencers, like social media influencers, may spread information about your small business. Since the point of the LinkedIn networking site is to connect professionals, their suggestions are very helpful. Once your websites help you spread the news about your small business, you will see a significant rise in visitors.
Read this article, to know why networking is still (and will remain) one of the most powerful tools for generating new business: https://cutt.ly/33yYC7d
6. Create a conversational sales strategy.
As the use of artificial intelligence technology grows in the business world, new digital marketing methods that work better are being introduced.
Conversational sales strategy is one such digital marketing method that makes use of a variety of technologies, such as live chats, chat bots, and webinars. It is a very effective method of persuading and turning leads into customers.
A chatbot can behave and think like a person and respond to a variety of questions from potential clients. It is capable of having continuous conversations like humans without breaks.
7. Create a Solid Portfolio
As a designer, this is a must. Your portfolio shows what kind of interior designer you are and may help you stand out from the crowd by showing how many skills and experiences you have.
In your absence, a great portfolio will express and market your interior design brand. It can show that you’re a professional who takes your work seriously.
Creating a solid portfolio that demonstrates your skills will grab the attention of your target audience or the kind of people you’d want to work with.
8. Leverage Google Ads
Google Ads, previously known as AdWords, is a platform for online advertising. You can pay Google directly to show search or display ads for your interior design website on Google’s sites.
You can pay Google directly to show search or display ads for your interior design website on Google’s sites. You can bid for keywords using search advertisements. To put it differently, you can tell Google which keywords you want your website to appear for and pay for each click.
Keep in mind that interior designers can use this marketing strategy if your business has good SEO.
9. Acquire testimonials and reviews for your Google My Business page.
When you’re just starting out, try to gather as many reviews and testimonials as you can. Reviews are a powerful marketing tool for interior designers. They can enhance your reputation and significantly affect customer buying decisions.
Ask for feedback from customers you work with often, like suppliers, people you gave free consultations to, or people who came to one of your free lectures. Get a testimonial from a friend if you helped them!
Set up an internal process to ensure a regular flow of reviews. Add review management to your sales process. This is done by sending an automated email with a link and questions to help customers post a review as soon as the project is finished or the final invoice is paid.
Checkout this blog if you want to know why testimonials and reviews are important, how & what to ask & tips on making them great: https://cutt.ly/B3yUtkL
10. Share Your Projects to Design Magazines
Having your work published in a design magazine can have a major impact on your career as an interior designer and can be a game changer for your company.
By letting more people know about your interior design business, it can help you build trust and social proof and bring in new customers.
Checkout this blog if you want to know how you can get your projects featured in design magazines: https://cutt.ly/j3yUd11
Last Thoughts for Interior Designers
We’ve given you a detailed list of digital marketing tips to help you boost your interior design brand’s online presence and attract more customers, but keep in mind that not all of them will help you produce more traffic or leads overnight.
You have to be patient and figure out how well or badly these marketing plans are working.
Within the tips mentioned above, you have access to a variety of tools that will help you learn more about digital marketing and put each marketing strategy into practice. The time and work you put in now will pay you significantly in the long run.
If you’re searching for a professional to assist you with marketing your interior design business online, “Insyds” has a team of seasoned specialists and a variety of services to help you do just that. Contact us now to find out more!
