About Aris Investing
Aris Investing is a USA based FinTech company with a planning platform that considers client’s current and future income needs, dynamically discovers answers, and presents through intuitive visualisations to help facilitate meaningful discussions and prioritise their goals.
Requirements
The client wanted us to design Business Cards, Letter Heads and other Marketing Collaterals for their brand.
They desired minimal designs in accordance with industry standards, and because their target audience was over the age of 40, they desired designs that were easy to comprehend.
They requested that we use a triangle or arrow in the designs to represent growth and direction.
Approach
We started by designing business cards. Approximately 5 options were presented to the client while keeping their requirements in mind; the chosen design featured a sequence of triangles facing in the same direction, representing the sense of direction that the client assists with.
We designed the letterhead and envelope using the same design language as the business card. The overall design met the needs of the client and was minimal and easy to understand.