About Evitey
Evitey is a SAAS product by MindsClik that works with indoor positioning system. MindsClik is a digital consultancy that works with both well-established and fledgling companies to develop their Digital Journey Roadmap and serve as their technology partner in the subsequent phases of the project’s development and operation.
Requirements
The customer requested a logo that not only includes the whole company name, but also visually conveys the idea that this is an indoor positioning system software.
Approach
To create the logo, we experimented with many different ideations. We wanted to include a locator icon someplace since it is the most useful to signify something related to location or tracking.
So, we made a “e” into a location indicator by adding a short tail to the bottom of the letter. The completed logo was sleek and contemporary, just as the client had hoped.
