About IOanyT
IOanyT Innovations are known for efficient, reliable, and high-performance products to match business requirements through our innovative solutions and robust architecture providing Custom Software Development & Cloud Solutions.
Requirements
IOanyT never experimented with email marketing in the three years of its operations. They wanted to expand their network and showcase their portfolio to niche companies from countries like the USA, UK, and Australia.
The eventual goal for the email marketing activity was to generate leads and build a global clientele.
Approach
We started with extracting the data with relevant filters from
Once we finished the data extraction, we started crafting multiple email copies to experiment. We tried to give a glimpse of the technology stacks, accomplishments, clients and the projects IOanyT has worked on in the past.
We started the email marketing activity based on the performance of different email copies.
We got around 30-40% open rate and a click rate of as high as 8% in some emails.
