About The Citizen
TheCitizen.in is an independent online news daily with the belief that independent media can thrive if it is citizen-led and funded. The online news daily is run by Seema Mustafa.
Requirements
Gayeti Singh, the Co-Editor of Citizen, initially reached out to us to assist their in-house social media team by providing them with industry and platform focussed growth strategies. However, later on, they hired us to handle their Content Creation as well as Account Management.
Approach
These days, social media is quite crowded. There are numerous accounts that discuss the same subject and have already proven themselves authorities. Because there is so much content available, users are pickier. They don’t prefer following pages that publish duplicate content already posted by other creators.
So, our assignment was to develop a FOMO (Fear of Missing Out) by not following TheCitizen, we wanted users to feel like they were missing out on information, and that’s difficult. We finally cracked the code after trying several unsuccessful methods, and the followers just kept coming. Your Instagram growth is supported by three pillars: consistency, engagement, and content.
To entice anyone to follow us, we knew that our content strategy had to be strong. Our team used its research to find the most popular topics in our niche that were related to our niche. We crafted original content about the most recent protests and popular news stories. These subjects were constantly popular and could be found all over the explore page.
When the majority of the users on our page were online, our team made sure to post high-quality content consistently. This immediately increased our engagement and broadened our impressions so that we could reach many more new users.
We had great success by applying the right tactics to the right individuals.
