In an effort to give users a fresh perspective on the real world, Snapchat has unveiled a new marketing campaign that capitalises on the originality of its wildly popular augmented reality trends.
Snap stated:
Snap celebrates the fun, irreverence, and spontaneity of interacting with genuine people in unexpected ways. We’ve expanded augmented reality’s reach over time. AR improves discussions and opens new opportunities to purchase, study, and connect. Our new ad displays Snapchatters’ worldview.
Will it increase Snap usage?
The campaign will draw notice, and with 72% of active Snapchat users using AR every day, there’s certainly a lot of interest in odd activations that provide a different perspective on the familiar.
That may attract new users to the software. At the very least, it will pique interest and encourage some users to download the programme to discover what it can achieve. Snap prioritises AR, and despite being considerably smaller than Meta and Apple, who are both spending heavily in AR initiatives, Snap has consistently produced engaging AR content.
Apple has used Snap to demonstrate its sophisticated AR skills, whereas Meta is still battling to stay relevant with younger audiences, which might derail its metaverse ambition. Snapchat has been at the forefront of every AR craze, from anime filters to baby faces, from sobbing expressions to vomiting rainbows, even as other platforms.
