With an 87% ROI, video marketing stands as one of the most lucrative and engaging marketing techniques for most businesses. But what is video marketing? As the name suggests, it promotes one’s brand by incorporating a video format to inform the right audience about the product or services provided.
Videos can be used to encourage varied things like presenting how-tos, showcasing customer tutorials, delivering content, or live streaming. This not only helps to promote our product or service but also reaches a wider audience on various social media platforms.
Much of today’s world is driven by video. Youtube, primarily a free video-sharing social media platform, alone has more than one billion users and 500+ hours of videos watched every single day. Along with this, platforms like Twitter, Facebook, and Instagram have also become video content-heavy and a majority of people nowadays consume video content online.
But how are we supposed to do it right?
Here are a few tips and tricks to leverage the power of video marketing for digital nomads.
- Standardize your Video Format
Having your videos set in a particular format helps keep the data in one place and makes it easier to access. After working on videos for a long time, the videos might be in different formats, so standardizing video files helps keep them well organized.
This could also prove handy when videos are to be distributed to different channels. Hence, standardizing is used to arrange the video for easier identification and navigation through the masses of data.
2. Be Consistent with your Video Production
Consistency is the key to successful video marketing. Regular workflow for video distribution is a must for making your content reach a larger audience and go viral.
Every time one makes a video for the viewers to see, it builds a connection and trust with them. If we repeat our messages for our product or service, then it sets deeper into their psyche and develops loyalty towards the brand. This would help give your brand a personality and encourage customers to interact with the brand as well.
It sets the guidelines and expectations you have from your brand and helps us conquer our targets.
3. Work with Creators
Nowadays, there are a multitude of creators all across the globe on different platforms like LinkedIn, YouTube, Instagram, Facebook, and Twitter, all in different niches. These platforms give us a direct way of communicating with these content creators, who can help us reach a wider audience.
As creators already have an established fan base, they know how to engage with them more effectively and understand what the audience wants. This can be done by posting videos while using our products or services, doing live chats, or running short advertisements. Their analytics can also help us understand what their audiences desire and better understand them.
4. Know Your Target Audience
One way to make your content go viral is to know who your target customers are and create content in the same particular niche. This will not only help you make your brand popular but also help you save money, time, and resources as you will be focusing your brand marketing efforts on the group that is likely to buy from your brand and prioritise resources accordingly.
Moreover, this will help to cement your brand and give you a deeper understanding of the needs of the market, allowing you to cater to them effectively. And this would also increase your customer turnover rate, as the specific brand-related queries will be solved effectively.
5. Tell a Story and Establish your Purpose
It is rightly said that a picture is worth a thousand words. But a video tells a million words, so one can use video marketing to tell and establish a whole story with a purpose. Appealing to the conscience of the consumer by communicating a message is the most effective way of marketing.
A whole movie can be recited in just a few minutes through powerful and effective video-creating strategies and tools. The purpose of our own, which resonates with the user audience, could help us reach different parts of the world. Showcasing our product is important, but so is telling the story of our products or brand.
5. Tell a Story and Establish your Purpose
It is rightly said that a picture is worth a thousand words. But a video tells a million words, so one can use video marketing to tell and establish a whole story with a purpose. Appealing to the conscience of the consumer by communicating a message is the most effective way of marketing.
A whole movie can be recited in just a few minutes through powerful and effective video-creating strategies and tools. The purpose of our own, which resonates with the user audience, could help us reach different parts of the world. Showcasing our product is important, but so is telling the story of our products or brand.
6. Keep it easy to comprehend
A lot of information gets boring at times, and people seem to lose interest. Therefore, the content should not be information heavy and should be in simple layman’s language for all kinds of people to understand.
The ultimate goal should be to get a larger audience, which can only happen if one delivers the work with clarity. The communication should be simple, yet it should give a good impression that will be hard to forget and should leave an impression on the viewer’s mind.
7. Make Videos Accessible to all Devices
The videos that one would create should be available to everyone, even in the remotest corners of the world. This is because our content may be seen in any part of the world, and in order for it to go viral, it has to be accessed by any device or software system.
Hence, while doing video marketing, it is imperative to keep in mind that our videos should be accessible to iOS and Android, or mobile phones and desktops.
8. Use Video Tools
Researching and finding tools that are best suited for building your brand is important. Low-cost video editing tools are popularly used all over the world, these not only create attractive videos but are also cost-effective. Some of them include-
Adobe Spark- This video editing app helps create visual individual content like pages, posts, and videos. It helps tell stories and deliver them quickly.
Ripl- It is an app which has helped build numerous brands and establish their brand on social media. It is an easy-to-use app which helps create animated videos, slideshows, and posts.
Lumen5- This is a desktop tool which helps to convert blog posts into videos for various bloggers.
There are various other free online tools that would assist in video marketing and content creation.
9. Set a Timeline and Budget
Before starting with video marketing, one should make a detailed plan with deadlines for every step of the process. Unexpected delays or challenges should be kept in mind while preparing for them.
Along with this, the amount of budget to be spent on this marketing technique should be pre-planned and kept aside beforehand. So, both financial planning and executive planning should be timely done. This will ensure proper management of different social media platforms.
10. Understand and Analyse Metrics
Before diving into the creation of these videos, one should pick out which analysis metric one should follow. Examining and analyzing our performances helps us know who is actively engaging with our content and if it is reaching the right audience or not. Different platforms have different metrics, and deciding which metric to be chosen should be done carefully.
FINAL THOUGHTS
In conclusion, video marketing is one of the most powerful techniques for creating a good customer base and expanding the business further. Acquisition of customers remains the most imperative goal for any business, and this tool can help to achieve that goal faster.
Visual content appeals to the consumer’s psyche faster and better than written content. Therefore, now people use more of this in their businesses.
