YouTube wants to assist Shorts artists in gaining greater exposure for their videos by recommending pertinent hashtags throughout the posting process.
According to YouTube, “We’re doing an experiment that proposes new hashtags to include when posting Shorts, to make it simpler for Shorts makers to add relevant hashtags to video titles. In the trial, if you’re a creator, recommended hashtags will show up in the mobile upload flow. The recommendations will be unique to your channel since they are based on previously posted material.
The proposed tags will thus be based on the common themes and subjects linked with each channel rather than on AI identification of the material itself, which would be spectacular. Which may still be useful, but it does rely on the kind of information you want to publish and how often it adheres to your usual areas of interest.
We mean, it probably does; YouTube definitely encourages channels to remain in their well defined lanes and align themselves around particular topics, and if you’re seeking to grow an audience on the app, that method also makes the most sense.
In light of this, these recommended tags may really be of great assistance to you in making sure you choose the appropriate ones for your clips rather than simply the standard, commercial tags like #Shorts.
Although YouTube’s own explanation on Shorts does that users use the #Shorts tag in the app “to aid with discovery,” they are largely useless for increasing your reach. Given that Shorts now has its own area in the app and is sorted into by any films under 60 seconds, it could be out of current at this point. However, YouTube does advise that you add this; we have enquired as to whether it is still essential. The goal of these new suggestions is to convince publishers to switch from more general tags to more specific segmentation, which will help YouTube’s algorithms show more viewers relevant material.
According to YouTube, a select group of US-based Shorts artists will participate in the first trial, which will be available on both iOS and Android devices.
