Tips for Using Twitter Video for Marketing to Its Fullest

While short-form clips are the current hot topic, all video formats are worthwhile taking into account as part of your overall digital marketing plan. Video is the most engaging content type across all devices. With the inclusion of full-screen video display styles and a new video-specific feature area under the Explore tab, Twitter has attempted to give video content more prominence, even if it hasn’t followed TikTok’s lead in favour of shorter pieces (I mean, it already tried that with Vine, I think). 

In fact, according to Twitter, video now accounts for 70% of all user sessions on the app, and users also browse more slowly in-stream when video content is present. That’s something to think about, and if you want to make the most of your Twitter video strategy, these Twitter recommendations provide some further guidance for video content in the app.

Tips for Using Twitter Video for Marketing

Connect to What’s Going On

The more you can integrate your brand message with the newest news and updates, according to Twitter, the better. People use the app to stay up to current on the latest events. Consider using topical ads in your strategy, particularly around seasonal events, as per Twitter, which claims that they increase brand recognition and recall.

Keep your videos brief and straightforward.

Given the trend toward shorter video snippets and the often condensed nature of tweets, it comes as no surprise that Twitter claims that shorter videos function better in the app. Twitter also advises businesses to utilise succinct tweets to go along with their video content, with 10 words (or 50 characters) being a reasonable goal (and up to 30 words for more in-depth explanations).

Clearly express your main point.

When you have 20 seconds to get your point through to your audience, you need to do it as swiftly and clearly as you can. Your video’s main message should be that one. There won’t be much other time for you. Make use of the journalism template: Tell them what you’re about to say, then what you just said, before telling them what you just said. And finish in no more than 20 seconds.

Conclusion

These are some helpful hints that might guarantee your Twitter advertising campaigns continue on course and that you take full use of the platform’s prospects. But if you’re thinking of running a Twitter campaign, you’d best act fast before Elon intervenes and disables all app advertising. It could be a valuable strategy for expanding your reach.