Professionals spend a substantial amount of time studying how to get through spam filters, but sometimes they fail to follow a few best practices, which causes their emails to be flagged as spam. We are all aware of how tough it is to discover efficient ways to get through spam filters as they get more sophisticated, but you don’t need to worry about that since we have you covered.
In order to prevent your emails from being categorised as spam, this blog article will provide you a clear overview of the most important factors that you need to pay attention to. There is nothing to be afraid about when you are sincere and don’t intend to spam. Certain deaths must be prevented throughout email marketing campaigns, and every effort must be taken to get beyond spam filters (sequences).
What does a spam email filter do?
Learning what a spam folder is and how it operates is the first thing you need to do if you want your bulk email to be as successful as possible. You shouldn’t be afraid of spam filters and shouldn’t see them as your adversary; rather, you should view them as a weapon that may be exploited to your benefit. The more you are able to learn about the inner workings of a spam filter, the more of an advantage you will have over your rivals.
It is difficult to provide a precise definition of what a spam filter is since there is not one single spam filter that can evaluate every email across all mailbox providers. Instead, each user, corporation, and mailbox provider may have their own spam filtering system that can be customised using hardware, software, algorithms, and/or machine learning technologies. No matter how it is designed or what technology it employs, every spam filter has the same fundamental objective, which is to analyse incoming email and differentiate between positive and negative messages.
Server & Client Side Spam Filtering
Your email service provider applies every possible approach to avoid spam to your email messages before delivering them to you. All of these processes take place on distant email servers, and as a result, they are collectively referred to as “server side” spam filtering.
The client-side screening process takes place on your computer and inside your email client software (Outlook, for example). The vast majority of applications provide you the option to manually mark messages as spam, delete messages from your Junk folder, and build rules that will automatically filter messages into your Junk folder. These are all referred to as “client side” filters, and each one of them may be customised in their own unique way.
Tips to avoid spam filters in email-marketing
- Pick a dependable Email Service Provider (ESP).
Email service companies get a good reputation based on the recommendations of their clients. Customers of an ESP acquire trust in their ESP if they send out pertinent information that is well-received and get high grades for their IP addresses. Since questionable ESPs like Gmail, Yahoo! Mail, or Hotmail sometimes block their IP addresses, it’s crucial to avoid them. - Watch your sending frequency and quantity Sending email too often or rarely is not a good idea. Why? Because sending emails too often might be seen as annoying people, particularly if you have nothing fresh or significant to say and send them just out of habit. Sending rarely may also be dangerous since recipients are likely to forget you. Finding a reasonable compromise is the key. Your company and the sector you work in will determine this. Send to all contacts at once if your domain is new; instead, gradually build the sending volume. Spammy websites are new ones that send a lot of emails. To get the greatest results, you should conduct a domain warming campaign and carefully choose your mailing frequency.
- Accurate use of spelling and grammar Checking for typos and catching grammatical errors are crucial steps in producing a high-quality email marketing campaign. Your reputation with your customers will suffer, and they will see you as unprofessional, if you misspell words and make other grammatical errors. According to a study, eighty percent of those polled consider improper use of language and spelling to be a serious infraction when it comes to email. It gives the impression that you are unreliable and untrustworthy. These blunders are also key contributors to spam. Therefore, you should be sure to modify and proofread it.
- Write effective subject lines Start with the subject lines of your emails, as with any wise email marketing advice. Your reader will be drawn in and motivated to open your letter if your subject line is compelling. A badly worded one, however, will either be skipped over or, worse, will set off a spam filter. All-caps or exclamation marks in the subject line are frequent spam triggers. However, there are several others to keep away from:
Your income
Click here to avoid spam
Making quick money
Zero fees
Passwords
The list of email subject line trigger phrases for spam that is above barely scratches the surface. Uncertain whether your topic line will seem spammy? There is a simple method to begin: Believe what your instincts are telling you. Consider it from the standpoint of the customer.
- Never buy email list subscriptions!
There are so many reasons why purchasing an email list is bad, not sure where to start. It amounts to a violation of your ISP’s terms of service legally. Additionally, in compliance with the CAN-SPAM law, it is forbidden to sell or transfer email addresses to other lists. Additionally, it violates their right to privacy since they never agreed to have their addresses included on the list. Because they include old information, these lists often contain inactive or dormant addresses or recycled spam traps. And to make matters worse, you have no way of understanding how these lists are created. If they are, they’re probably simply going to be spam traps, which would be a one-way ticket to email marketing hell. Avoid them as a result!
- You should not include any attachments. Attachments are not appropriate for use in any kind of email marketing communication because people think they seem suspicious or are too personal to come from a company. The majority of email service providers highlight emails that contain attachments for a number of reasons, one of which is the fact that attachments are typically only shared between a small group of people. The fact that documents are such a simple method to propagate harmful malware is one more reason why most email service providers block emails with attachments. Include a call to action (CTA) that links to a landing page that enables subscribers to download content straight from your website rather than attaching it.
- Instead of pushing, pull.
Sales pitches are no longer the only way to keep your email subscriber base interested. Losing subscribers is a possibility, but what’s worse is that consumers could accuse you of spam. The first approach in evading email spam filters is to attract customers rather than force them to receive your message. Offering relevant, rich content that is easy to read, whether it’s to inform clients about specials or bring their attention to a new blog post, is one way to attract visitors to your website. The key to doing this is to get the email formula just right. It is a need when it comes to marketing success, not a luxury.
Conclusion
Unfortunately, there isn’t a failsafe way to stop your emails from going into spam. The anti-spam regulations, ISPs, and ESPs are strict, and there is no prescriptive guide to help you deal with the deliverability issues. If you pay attention to technical issues, keep email lists clean, take care to avoid all spam triggers in the subject lines and email bodies, and follow up appropriately and promptly, you are more likely to maintain your credibility, sender reputation, and avoid having your IP address and domain ever be blacklisted.
