Just in time for the holidays, Meta released a new set of creator monetization incentives and tools that are focused on its Stars creative contribution method. Meta is also aiming to enhance its payment systems to provide money to artists more quickly and strengthen their relationship with its platforms.
With a variety of fresh incentives and offers for the programme, Meta is first trying to promote increased usage of Stars throughout the Christmas break.
Limited-time, holiday-themed virtual gifts are being offered by Meta from now until the end of the year to make Stars contributions even more appealing. Additionally, Meta has included additional Stars Party bonus incentives for producers to help them increase their earnings from Stars promotions. Of course, Meta would prefer that you make your purchase through the Stars shop, since it would enable it to escape the 30% in-app purchase tax imposed by Apple.
In any case, you will now have more affordable alternatives to choose from when purchasing Stars. Meta hopes to increase awareness of its creator contribution tools throughout the Christmas season by using the additional interaction possibilities. Additionally, Stars are automatically enabled by Meta on a subset of public author material, including Facebook Reels. This will make more people aware of the possibility and encourage them to monetize their content on the company’s apps.
To increase Reels’ revenue and provide additional options for artists and marketers, Meta continues to test Overlay and Post Loop advertisements in Reels. On another front, Meta is working to streamline payments and pay authors more quickly by reducing the payment threshold for US-based producers from $100 to $25.
